SOUL FUEL Fitness

MJ founded SOUL FUEL in early 2019 and opened the brick & mortar studio on Bloor Street West that September.

SOUL FUEL was born out of the desire to create a space where fitness is an act of EMPOWERMENT, of STRENGTHening from the inside out, of finding JOY in moving your body.

SOUL FUEL: Arrive As You Are. Harness Your Power Through Movement.

What we do

SOUL FUEL offers a wide variety of Group Fitness classes InStudio, Live Online and OnDemand. Other services include Personal Training, Fitness Retreats, Corporate Classes, Private Parties, and speciality small group programs.

SOUL FUEL is best known for its outstanding classes taught by Toronto’s award-winning trainers!

MJ Shaw teaching FITPOP Dance

How it happened

MJ had worked 25 years in the fitness industry as an instructor, Master Trainer, and in program development for multiple companies. Dynamic Fitness, her previous company, was operating out of her home attic and studio rentals for several years. But she quickly ran out of space and couldn’t meet customer demand. It was a good problem to solve!

4 years later SOUL FUEL serves over 700 people in the Bloor West / Roncesvalles community and has a staff of 20+ who share their expertise, energy and passion. Moving forward, SOUL FUEL looks to growing beyond its immediate walls and neighbourhood…